What's the difference between CRM, marketing automation and DMPs? | KILUVU | Scoop.it
From econsultancy.com - February 8, 2017 2:48 PM
Using a slightly dry but useful typology model, we can look at the various development stages of CRM.

  • Operational CRM: 'reengineering the customer-facing business processes and systems to ensure the efficiency and accuracy of day-to-day operations across sales, marketing and customer service'.
  • Analytical CRM: Storing, extracting, interpreting and reporting on customer data - to optimise business decisions and support customer-centricity.
  • Collaborative CRM: 'integration of the front- and back-office processes that combine to support customer interactions.'
  • Social CRM: Deliver a consistent customer experience across social media, using analytics to support customer conversations and response handling. Integration of social data with broader CRM.

Via Marteq