KILUVU

Let’s further evolve your view of social media as follows: When you view social media as another channel to help you achieve the same business objectives you have for your content marketing, you begin to discover the massive potential it has for your business. On the other hand, because social media represents the convergence of information and communication, businesses need content in order to engage in social media.

In other words, as I am fond of saying, “Content is the currency of social media,” but knowing on what social networks you will publish which content for whom is sometimes an afterthought for content marketers. With this in mind, every content marketer needs to create a unique content marketing strategy for social media. Here’s how.

Note: There are a handful of other very important steps that should also be included in your content marketing strategy. Those listed below are those that are specifically related to the “social” aspect of the strategy. For a broader list, please see my post on content marketing strategy best practices.

The key steps your content marketing strategy for social media should include...

But I’m going to assume that you have at least a decent grasp of how to manage your team and content strategy.

Instead, I want to focus on the second main point – tools.

I’m going to share with you 15 tools that can help you create better content as a team, while minimizing the chance of mistakes.

You definitely won’t need all of them, but you’ll probably want to use at least one from each of the four main classes of tools.