KILUVU

Does your content marketing need an upgrade?

If you’re like most content marketers, it does. Because many content marketers still struggle to get a positive return from their content marketing. And even the marketers who are getting good returns – they work hard for those results.

In fact, one of the reasons they’re doing well is because they’re always on the lookout for how to do things better.

Know why so many content marketers struggle? Well, because content marketing is hard.

You heard it. I said it. Content marketing is hard.

Here’s why:

You’ve got to understand your audience

Get smart about your business needs

Develop content that meets both the requirements of your business and of your audience

Plan all that content

Optimize all that content

Promote all that content

Measure all that content

Update and republish all that content

And plan more content based on what’s working
Rinse and repeat. Month after month.

 

Learn more / En savoir plus / Mehr erfahren:

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=press

 

Via Gust MEES, massimo facchinetti

Here’s how you can shake them off and stop it from happening.

1. Produce the best content

To prevent a competitor from spinning your hard work into a “new” piece by sprinkling in some extra value, make your content as comprehensive as possible.

2. Don’t just curate. Cooperate

Rather than simply sharing the content they produce, find some way to cooperate with them.

3. Diversify your content

If it becomes a recurring problem, remember that it’s relatively easy to take written content and spin it into something else.

Via Marteq