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Rescooped by Yves Carmeille "Libre passeur" from Public Relations & Social Marketing Insight
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The Psychology of Colors in Content Marketing

The Psychology of Colors in Content Marketing | KILUVU | Scoop.it

Design plays an important part in content marketing. An interesting looking site is more likely to retain the attention of visitors than something boring or simply average.

 

In turn, sites that rely on content marketing tactics like blogging need to use images to help break up the text and give their readers’ eyes a break. But there is another way to utilize images to make your content strategy even more effective, through the psychology of colors. If you are looking to boost your conversions, here some tactics for using images to do so....


Via Jeff Domansky
Jeff Domansky's curator insight, February 21, 2017 2:22 AM

How color in Content Marketing works.

Rescooped by Yves Carmeille "Libre passeur" from Multimedia EduMakers
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Logo colors: what's best for your brand? - 99designs Blog

Logo colors: what's best for your brand? - 99designs Blog | KILUVU | Scoop.it

"Selecting a color palette is one of the most impactful choices you can make while developing your brand aesthetic. Choosing the right logo colors can highlight your business’ strengths and help you attract the right customers. And, as you might guess, the wrong combination can have the reverse effect."



Via Jeff Domansky, massimo facchinetti, Sabrina M. BUDEL
Jeff Domansky's curator insight, August 20, 2016 11:42 PM

Interesting look and logos and color psychology.