KILUVU

McCann pitted the robot against human creative director Mitsuru Kuramoto to create an ad for Clorets Mint Tab that conveyed the message: "Instant-effect fresh breath that lasts for 10 minutes."

The client was asked to fill out a form with all the elements they wanted to appear in the ad. The AI robot then scrambled the database for ideas (humans were required to actually produce the final creative).

The two spots would then be thrown to a nationwide poll, where consumers could vote for which ad they preferred. See if you can guess which ad was created by a human and which was created by a robot...

Via Jeff Domansky

Via Pantelis Chiotellis, Thierry Matignon

Many people believe that marketing and advertising has changed so much that looking toward the past is futile. Innovation, new technology and tools, and disrupting ideas are the focus of both headlines and boardroom conversations. 

What can we even learn from history that would be relevant for today?
First of all, that much of what makes a brand successful today is the same as it was 10, 50, and 100 years ago. And the challenges agencies help their clients overcome are nothing novel. 

By understanding the past, we can more clearly understand what's been done, what's really "new," and the models we can emulate for future success. We can also better understand why certain business practices exist, which provides context when making changes and improvements. 

It's worth looking back to understand our current situation and how we can build a better industry for the future. That's why we've created a timeline that details the most memorable moments in the history of advertising and agencies. Click here to get a glimpse at the past....

Via Jeff Domansky

The past several days have brought a bevy of digital marketing stats that should interest industry players. Below are 8 stats that caught our eye: 1. Wait, what... 85 percent? On April 17, The New York Times published a story about digital media companies struggling to grow traffic and revenue.

Via Jay