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Rescooped by Yves Carmeille "Libre passeur" from Business Improvement
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How to Use SEO to Promote Your Website

How to Use SEO to Promote Your Website | KILUVU | Scoop.it
SEO promotion doesn’t have one single all-purpose algorithm of success. In this article, you’ll find 11 stages of SEO promotion that no webmaster can miss.

Via janlgordon, Ricard Lloria, Daniel Watson
janlgordon's curator insight, May 22, 2017 4:27 PM

I selected this article from Curatti written by Eleonora Zolotaryova because it shows you how to boost your website with 11 SEO techniques.

 

An effective SEO strategy is not a one-size fits all approach.

 

Promote Your Website with These 11 SEO Steps

 

You can take your visibility in search to a new level with the right strategies. I agree that it's not just one algorithm that will make this successful.

 

Zolotaryova provides 11 strategies you can use to improve your SEO marketing and website.

 

Here's what caught my attention:

 

  • Conduct a thorough analysis of the competition first then focus on your website's position in SERP as well as the structure and backlinks. Take a look also at the demand and SERPs data.

 

  • If you would like your website to appear at the top of the search results then you need to review the expanded structure. Every group of keywords should have its own optimized landing page.

 

  • Poor website ranking can result from a lack of inner Page Rank for landing pages. Landing pages must have cross-linking between them in order to be seen.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/JeTY30bWO52

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

donhornsby's curator insight, May 25, 2017 8:48 AM
Just like everything else in the world, SEO promotion doesn’t have one single all-purpose algorithm of success. This algorithm may vary depending on a country where you are promoting, a specificity of the promoted site and others. But there is still something every SEO should include in any promotion strategy. In this article, you’ll find 11 stages of SEO promotion that no webmaster can miss.
 
Rescooped by Yves Carmeille "Libre passeur" from Public Relations & Social Marketing Insight
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Is Longer Really Better? How Focused and Comprehensive Content Ranks Better

Is Longer Really Better? How Focused and Comprehensive Content Ranks Better | KILUVU | Scoop.it

Is longer really better? Is it worth it? Are you wasting your time?


Then, I’m going to give you a surefire formula for not wasting your time when you write articles — a powerful method that will make your articles rank on top.


This article isn’t for the faint of heart. It wasn’t easy to write, wand it might not be easy to read.


But if you’re ready to stop wasting time, start ranking high, and move your content marketing method to the next level, read on....


Via Jeff Domansky
Monica S Mcfeeters's curator insight, March 17, 2017 6:01 AM

Neil Patel shows why and how longer content delivers results.

donhornsby's curator insight, March 17, 2017 10:19 AM
In summary, there is no law that says your content must be a certain length in order to rank higher. A lot of content marketers spend a plenty of time creating content. And that’s good! But is length the only thing we should be targeting when we create this content? No. The data suggests that your content needs to have three characteristics: The content should be deep. The content should have comprehensive coverage. The content should be focused on the topic (keyword) you want to rank for. When you create content with those three characteristics, you might find yourself writing a 4,000-word article. Or it might be 1,000. Either way, it’s going to be good.
 
globephysicist's comment, March 18, 2017 2:19 AM
thanks
Rescooped by Yves Carmeille "Libre passeur" from Content Creation, Curation, Management
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5 quick SEO wins for new clients

5 quick SEO wins for new clients | KILUVU | Scoop.it

I put out a HARO query to see what tactics other SEO specialists and agencies used as quick wins when they took on a new project. I got back some great, solid responses from SEO experts across the country and wanted to share their advice.


Most of the answers I received fell into one of five basic categories: digital asset consolidation; link reclamation; long-form content creation; identification of low-hanging fruit keywords; and internationalization. I’ve picked what I felt was the best advice for each of these categories because I’ve personally seen results from these actions on my own client sites:...


Via Jeff Domansky, massimo facchinetti
Jeff Domansky's curator insight, April 11, 2017 3:13 AM

Columnist Christian Sculthorp surveyed industry experts to find out where they look for easy wins when taking on a new SEO campaign. Here is some of their advice.

Michelle Harris's curator insight, April 11, 2017 10:44 AM

I am always trying to improve SEO while lowering the overall spend.  It's tough when you are competing against the biggest keyword buyers in the world.  Check out this great article that highlights several of the items I used to help increase ranking for the PHM properties.  

Rescooped by Yves Carmeille "Libre passeur" from Public Relations & Social Marketing Insight
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Artificial intelligence is changing SEO faster than you think

Artificial intelligence is changing SEO faster than you think | KILUVU | Scoop.it

By now everyone has heard of Google’s RankBrain, the new artificial intelligence machine learning algorithm that is supposed to be the latest and greatest from Mountain View, Calif. What many of you might not realize, however, is just how fast the SEO industry is changing because of it. In this article, I’ll take you through some clear examples of how some of the old rules of SEO no longer apply, and what steps you can take to stay ahead of the curve in order to continue to provide successful SEO campaigns for your businesses.

So what is artificial intelligence?

There are generally three different classifications of artificial intelligence:

  • Artificial Narrow Intelligence (ANI): This is like AI for one particular thing (e.g. beating the world champion in chess).
  • Artificial General Intelligence (AGI): This is when the AI can perform all things. Once an AI can perform like a human, we consider it AGI.
  • Artificial Superintelligence (ASI): AI on a much higher level for all things (e.g. beyond the capabilities of a single human)....

Via Jeff Domansky
Jeff Domansky's curator insight, June 5, 2016 5:56 PM

John Rampton offers a useful intro to artificial intelligence in this post.