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Rescooped by Yves Carmeille "Libre passeur" from Content Creation, Curation, Management
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5 quick SEO wins for new clients

5 quick SEO wins for new clients | KILUVU | Scoop.it

I put out a HARO query to see what tactics other SEO specialists and agencies used as quick wins when they took on a new project. I got back some great, solid responses from SEO experts across the country and wanted to share their advice.


Most of the answers I received fell into one of five basic categories: digital asset consolidation; link reclamation; long-form content creation; identification of low-hanging fruit keywords; and internationalization. I’ve picked what I felt was the best advice for each of these categories because I’ve personally seen results from these actions on my own client sites:...


Via Jeff Domansky, massimo facchinetti
Jeff Domansky's curator insight, April 11, 2017 3:13 AM

Columnist Christian Sculthorp surveyed industry experts to find out where they look for easy wins when taking on a new SEO campaign. Here is some of their advice.

Michelle Harris's curator insight, April 11, 2017 10:44 AM

I am always trying to improve SEO while lowering the overall spend.  It's tough when you are competing against the biggest keyword buyers in the world.  Check out this great article that highlights several of the items I used to help increase ranking for the PHM properties.  

Rescooped by Yves Carmeille "Libre passeur" from Content Creation, Curation, Management
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The State of Searcher Behavior Revealed Through 23 Remarkable Statistics

The State of Searcher Behavior Revealed Through 23 Remarkable Statistics | KILUVU | Scoop.it

Marketers need to know things like: How many searches happen each month across various platforms? Is Google losing market share to Amazon? Are people really starting more searches on YouTube than Bing? Is Google Images more or less popular than Google News? What percent of queries are phrased as questions? How many words are in the average query? Is it more or less on mobile?


These kinds of specifics help us know where to put our efforts, how to sell our managers, teams, and clients on SEO investments, and, when we have this data over time, we can truly understand how this industry that shapes our livelihoods is changing. Until now, this data has been somewhere between hard and impossible to estimate. But, thanks to clickstream data providers like Jumpshot(which helps power Moz's Keyword Explorer and many of our keyword-based metrics in Pro), we can get around Google's secrecy and see the data for ourselves!...


Via Jeff Domansky, massimo facchinetti
Jeff Domansky's curator insight, March 15, 2017 2:34 AM

How many words are in the average query? What percent of queries are phrased as questions? Are people really starting more searches on YouTube than Bing? Rand uses clickstream data to answer all the questions about searcher behavior that Google doesn't provide.