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Your brain takes mental shortcuts all the time in order to make decisions efficiently. Because that takes place unconsciously, we can never fully control these "cognitive biases" that help us deal with the outside world—and, ultimately, survive in it. As practical as they may be, though, some of these biases can be problematic.
But the first step toward gaining a little more leverage over how your brain—and others' brains—make judgments is simply to understand the rules it follows to do so. Getting better acquainted with these three may help you become more influential with others.
Via The Learning Factor, Yashy Tohsaku
If you want to influence others' decisions, you've got to understand the mental shortcuts they use to make them.