Boîte à outils numériques

Réguler la publicité et mettre la communication au service des enjeux environnementaux sont deux leviers régulièrement cités pour accélérer la transition écologique. Les collectivités territoriales disposent d’une part des compétences pour réguler la publicité dans l’espace public et pratiquent la communication publique. Elle a été réalisée en partenariat avec l’ADEME, La Poste, Cap’Com, Intercommunalités de France et France urbaine.

Abstract: Geotagged photos posted on photo-sharing platforms have recently become a new source of information for analysing landscape preferences and investigating the aesthetic dimension of cultural ecosystem services. Most studies seek to explain photo density by landscape or spatial characteristics that might account for individual preferences and aesthetic criteria favoured by photographers. We focus instead on a “panorama level” of analysis, based on the assumption that photos represent preferential directions within a given panorama. The analysis consists in comparing the content of the photographed views with the content of the antipodal views (i.e. the view at 180°). We apply this method to a set of Flickr photos taken in the Lake Geneva region (Switzerland and France) characterised by landscape descriptors based on a visibility modelling approach.