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Scoop.it!
In a previous post I discussed the four steps involved in setting up and managing customer relationships, or what Martha Rogers and I call the the I-D-I-C process: Via Eric_Determined / Eric Silverstein 
Scoop.it!
A few weeks ago, I decided to conduct some independent research. I have always been intrigued to know exactly what is most important to us as consumers, and up until now have used my professional experience, personal experiences and gut feel to assess what I thought to be the most important things. Thanks to friends, contacts and acquaintances, I am delighted to be able to put a little more ‘flesh on the bones’ to determine what is important – based on fact! Via Eric_Determined / Eric Silverstein
Vimal Rai's curator insight,
November 11, 2013 2:16 AM
I have my reservations about such customer research, and especially one that is generic. It almost invites the obvious - that "value for money" is the greatest concern etc. Yet, something to think about. 
Martine Coutu's curator insight,
November 11, 2013 12:04 PM
Offrez-vous de la valeur? Un service à la clientèle hors pair? Votre parole est d'or? Tout dans les règles de l'art? Est-ce facile de faire affaire avec vous? 
Eric_Determined / Eric Silverstein's comment,
November 11, 2013 9:22 PM
Thanks Vimal and Martine for your input and comments. This article just validates some of the big points which businesses need to address.
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Since 2011, at GCX Conseil, we are helping companies think ahead. Providing the business and IT analyses you need and following through with implementation, is what we do. We are based in Paris. Find out more on gcxconseil.com
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Increasing focus is being placed on building a customer responsive memorable expereince - for the right reasons. Often this means a total review of the customer value cain but starting 'outside in' not 'inside out'!
Que tipo de experiência você consegue prover a seus clientes?